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Media Kiriyama Pacific Rim Book Prize Media Nonfiction Category Business Economics Books

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Golden Arches East: McDonald's in East Asia
A collection of essays portraying the changes brought to life in contemporary Asia by the introduction of modern marketing techniques. The authors pay particular attention to the influence of McDonald's restaurants on habits of dining and public behavior in the Far East.
Score: 5.0 1 Review
$50.00 - $50.00
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R. Taggart Murphy - The Weight of the Yen: How Denial Imperils America's Future and Ruins an Alliance
Investment banker and Japan resident R. Taggart Murphy "draws on an impressive array of skills and experience in crafting his narrative of America's troubled economic relationships with its largest trading partner" (Clay Chandler, WASHINGTON POST). An intriguing, jargon-free analysis of the past 15 ... More
$13.00 - $13.00
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