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Media Kiriyama Pacific Rim Book Prize Media Nonfiction Category Social Science Price Range 30 70 Golden Arches East: McDonald's in East Asia

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Golden Arches East: McDonald's in East Asia
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A collection of essays portraying the changes brought to life in contemporary Asia by the introduction of modern marketing techniques. The authors pay particular attention to the influence of McDonald's restaurants on habits of dining and public behavior in the Far East.
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Format: Hardcover, Publisher: Stanford Univ Pr (March 31, 2006), ISBN: 9780804749886 $49.50
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