"From fostering a growth mindset to developing effective communication skills, from designing innovative coaching sessions to cultivating a team culture and nurturing mental resilience, this book covers a wide area of topics that are essential for any aspiring coach or student of coaching." - Mick Dempsey
"This is a must-read for anyone interested not only in being a coach but in understanding the WHY? of coaching. Buy it, read it, absorb the lessons from one of life's great sporting minds." - Pat Roe
"While many of the references are from hurling, football and basketball, the key messages apply across the sporting spectrum. This book is a must read for any aspiring coaches who want to improve their coaching and also for experienced coaches who wish to invigorate and enhance their coaching performance." - Seamus 'Cheddar' Plunkett
